Mobile Is the Primary Media Platform for a Majority of People—Including Job Seekers
The Smartphone (beginning with the introduction of the iPhone) is now 10 years old. Mobile is no longer a #media platform to be considered an alternative distribution venue or an optional, secondary means for reaching your target audience.
Mobile is now the primary requirement for reaching the broadest possible audience. David Newman in an article in The Future of Work states “mobile usage increased 600 percent from 2010-2015. Nearly 90 percent of Millennials say their phone never leaves their side, day or night … Nearly 70 percent of business emails today are opened on phones. Six billion of the 7 billion people on the planet have mobile phones!”
Those marketing products to consumers, services to businesses, and career opportunities to prospective job candidates still need to consider other media options for reaching certain socioeconomic demographics who at this point in time still have minimal or no access to mobile. But you must start with mobile as your primary focus, and then choose other media platforms as secondary and tertiary options for generating market penetration.
I agree with David’s observation: “(mobile is) transforming how our entire world thinks about work, play, and personal connection.” For recruitment marketing and employment-related communications, mobile is first and foremost not just a tool of communication, but a tool of engagement, interaction, education and motivation.
What does this mean for you?
Employers seeking to connect with candidates in relevant and meaningful ways must ensure that your websites are responsive, prioritize your social channels, and consider your site’s user experience on mobile. Want to know more? Please feel free to contact me or any of us at Shaker if you’d like to discuss.