My first 100 days in the talent acquisition space

Fifteen years ago, I decided to break it to my family that I’m no longer on track to be a social worker and had instead decided to major in advertising.  My family was pretty thrilled that I was entering into a familiar territory, as my grandfather founded an agency in 1951 specializing in recruitment advertising.  It was important for me to learn about other facets of strategic communications – other industries, consumer journeys, disciplines, etc.


At its core, brand is tribal. It’s about defining, inspiring, and nurturing a community of like-minded people who share values and an emotional connection to what a brand represents. Done well, the emotional attachment to a desired perception (or affiliation) can have even greater drawing power than a product or organization itself. Companies would do well to remember this when building and maintaining their employer brands.